Stop guessing how to reach your customers.
BeHeld finds the people who fit, reaches them two ways, and shows you what’s working.
Know within a week which inbound or outbound tactic is bringing people in.
What is working?
Replying in threads is working. Four people answered this week, and all four had already posted about the problem.
Two said no because of price, not the product.
Who replied?
Four people replied, and two are worth a call. Two run operations at small brokerages, one is an owner-operator, and one you already knew.
The drafts are written and waiting for you to read.
What should I stop?
Stop the warm introductions to bookkeepers. Three went out, nothing came back, and nobody in that group talks about this in public.
The next group is ready whenever you say so.
What you get
Everything in a round.
Leads with a reason.
Companies showing the problem you solve, found by a recent raise, a hire for the role you replace, or a post about the pain. One named person at each, with a working email.
Outbound and inbound, run side by side.
Reach out to the people it found, and let the same kind of buyer find you. Then see which one gets the reply.
The morning message.
Five cards at most on your phone, each with the lead, the reason and the draft. Approve, edit or skip.
Your inbox, your name.
Messages go out from your own mailbox, and replies are counted the moment they land.
A page instead of a pitch.
Every person you reach gets a page that says why, offers three ways to say yes, and lets a “not right now” pick its own date.
A scoreboard that learns.
Replies, clicks, form fills and meetings, with the cost and your hours beside each. Why people said no is kept, and the next round starts from it.
You get the customers. Selling them shouldn’t be your second full-time job.
Every person you reach gets their own page.
It says why they heard from you, gives them three ways to say yes, and a “not right now” that asks when to come back. Nobody has to write back to a stranger.
A round inside
Here is what two weeks looks like for one founder.
| Customer type | What ran | After 14 days | The call |
|---|---|---|---|
| Ops leads at small brokerages | Outboundemails that mention each company’s recent hire | 4 of 14 replied2 meetings booked | Send more here |
| Inbounda page written for brokerages, with posts pointing to it | 31 visits3 filled in the form | Keep going | |
| Owner-operators | Outboundcalls from our team to a screened list, using the card it wrote for you | 2 of 12 picked up1 meeting booked | Keep going |
| Inboundreplies in the forums where they ask for help, linking to your page | 6 visitsnobody filled in the form, 2 of your hours | Park it | |
| Bookkeepers | Outboundwarm introductions through people you already know | 1 of 3 replied1 meeting booked | Send more here |
| Inbounda demo they can try on their own, with a small ad budget behind it | 18 visits1 booked a call | Keep going |
In your report, every row also shows where the tactic came from — a link to how a company like yours reached the same buyers.
Questions
Things people ask before they start.
Can I do this on Claude or ChatGPT?
Some of it. They’ll give you a confident guess about who to sell to. This doesn’t guess. It tries three ways of reaching people at once, says up front what it expects, and tells you on Thursday what really happened. It argues with you when your idea of the customer looks wrong. Every name comes with a link so you can check.
Will I get customers?
Nobody can promise that, and you should be wary of anyone who does. What you’ll get is real people who fit, a way of reaching them that you’ve seen work, and a clear answer if it isn’t working — so you change the offer or the customer instead of guessing for another month.
What do I have to do?
About twenty minutes a week. You read what it found, say yes or no, and send the messages yourself.
Why do I send them?
Because it’s your name. Nothing goes out that you haven’t read.
What do I need to give you to start?
What you built, who you think will buy it, and any customers or contacts you already have. If you have none, that’s fine — it starts from your website.
How long until I see something?
The first list within a couple of days. The first Thursday report a week after that. Two weeks to know which way of reaching people works.
What if it can’t find anyone?
It tells you. A customer nobody’s talking about is worth knowing early, and it’ll suggest who to look at instead.
Does it use my customer list for other founders?
No. What it learns about your customers stays with you. What it learns about which tactics work is shared without names.
Can I stop?
Any time. It stops when you say so, and you keep everything it found.
Nobody should build alone.
We’re taking a small number of founders at a time. Tell us what you sell, and we’ll come to you when there’s a place.